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South African Trademark Registration Guide

Complete guide to trademark registration in South Africa. Learn trademark registration process, requirements, fees, protection, and how to register a trademark with CIPC to protect your brand.

Business Law Expert
May 19, 2026
13 min read
South African Trademark Registration Guide

South African Trademark Registration Guide

Registering a trademark protects your brand name, logo, or slogan and gives you exclusive rights to use it in South Africa. Understanding trademark registration requirements, process, and protection helps you protect your intellectual property. This comprehensive guide covers everything you need to know about trademark registration in South Africa.

What Is a Trademark?

Understanding Trademarks

Trademark:

  • Distinctive sign identifying your goods/services
  • Can be name, logo, slogan, or combination
  • Provides exclusive rights
  • Protects your brand
  • Registered with CIPC

Purpose:

  • Protect brand identity
  • Prevent unauthorized use
  • Build brand value
  • Legal protection
  • Competitive advantage

What Can Be Trademarked?

Trademark Types

Trademarkable Elements:

  • Business names
  • Product names
  • Logos and designs
  • Slogans and taglines
  • Combination of elements

Cannot Trademark:

  • Generic terms
  • Descriptive terms (unless distinctive)
  • Offensive marks
  • Confusingly similar marks
  • Prohibited marks

Registration Requirements

Eligibility

To Register Trademark:

  • Must be distinctive
  • Must not conflict with existing marks
  • Must be used or intended for use
  • Must comply with trademark law
  • Must not be prohibited

Registration Eligibility:

  • Individuals
  • Companies
  • Partnerships
  • Trusts
  • Any legal entity

Registration Process

Step-by-Step Process

Step 1: Trademark Search

  • Search existing trademarks
  • Check CIPC trademark database
  • Verify availability
  • Identify conflicts
  • Assess registrability

Step 2: Prepare Application

  • Prepare trademark representation
  • Define goods/services classes
  • Prepare application documents
  • Complete application form

Step 3: Submit Application

  • Submit to CIPC
  • Pay application fee
  • Include all documents
  • Get application number

Step 4: Examination

  • CIPC examines application
  • Checks for conflicts
  • Verifies compliance
  • May request amendments

Step 5: Publication

  • Trademark published in journal
  • Opposition period (3 months)
  • Third parties can oppose
  • Wait for opposition period

Step 6: Registration

  • If no opposition, trademark registered
  • Registration certificate issued
  • Trademark protected
  • Valid for 10 years

Trademark Classes

Goods and Services Classes

Trademark Classes:

  • 45 classes total
  • Classes 1-34: Goods
  • Classes 35-45: Services
  • Must specify classes
  • Pay per class

Common Classes:

  • Class 25: Clothing
  • Class 35: Advertising/Business services
  • Class 42: Computer services
  • Class 43: Food services
  • Choose relevant classes

Registration Fees

Current Fees (2026)

Application Fees:

  • First Class: R590-R750
  • Additional Classes: R200-R300 per class
  • Renewal Fee: R590-R750 per class (every 10 years)
  • Search Fee: R100-R200 (optional)

Fee Factors:

  • Number of classes
  • Application method
  • Additional services
  • Professional fees (if using attorney)

Trademark Protection

Protection Benefits

Trademark Protection:

  • Exclusive use rights
  • Legal protection
  • Prevent infringement
  • Build brand value
  • Competitive advantage

Protection Duration:

  • Valid for 10 years
  • Renewable indefinitely
  • Renew every 10 years
  • Maintain registration

Common Issues

Registration Problems

Issue: Trademark Conflict

  • Search before applying
  • Choose distinctive mark
  • Avoid similar marks
  • Resolve conflicts early

Issue: Application Rejected

  • Review rejection reasons
  • Amend application
  • Appeal if appropriate
  • Resubmit if needed

Tips for Trademark Registration

Best Practices

  1. Search First: Search existing trademarks
  2. Choose Distinctive: Select distinctive mark
  3. Register Early: Register before launch
  4. Use Professional: Consider trademark attorney
  5. Renew Promptly: Renew every 10 years
  6. Monitor Use: Monitor for infringement

Frequently Asked Questions

How do I register a trademark in South Africa?

Search existing trademarks, prepare application with trademark representation and goods/services classes, submit to CIPC with fee (R590-R750 first class), wait for examination and publication, and receive registration certificate if no opposition.

How much does trademark registration cost?

Trademark registration costs R590-R750 for first class, plus R200-R300 for each additional class. Renewal costs R590-R750 per class every 10 years.

How long does trademark registration take?

Trademark registration typically takes 12-18 months from application to registration, including examination, publication, and opposition period.

How long is a trademark valid?

Trademark registration is valid for 10 years and can be renewed indefinitely every 10 years by paying renewal fee.

Do I need a trademark attorney?

While not mandatory, a trademark attorney can help with search, application preparation, class selection, and handling oppositions. Consider professional help for complex cases.

Conclusion

Registering a trademark requires searching existing trademarks, preparing application with trademark and goods/services classes, submitting to CIPC with fee (R590-R750 first class), waiting for examination and publication, and receiving registration if no opposition. Trademarks are valid for 10 years and renewable. Register early, choose distinctive marks, search before applying, and renew promptly. Understanding trademark registration helps you protect your brand and intellectual property in South Africa.

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About the Author
Business Law Expert

Business Law Expert

Specializing in South African business registration, CIPC compliance, tax requirements, BEE certification, and business law with extensive knowledge of company registration processes.